IvyPanda Brand Guidelines
Explore IvyPanda's brand guidelines that set our brand's presence. These guidelines ensure that
IvyPanda is depicted authentically and effectively across all platforms.
Our Mission
We aim to make education accessible to everyone, regardless of location or background. We
provide
high-quality learning tools and guidance to help students reach their full potential.
Brand Purpose
We help students overcome academic challenges and succeed in their education path by
providing
access to tons of free study materials, online writing tools, and qualified expert
assistance.
Brand Personality
Helpful
IvyPanda is a supportive friend who always has the answers and is always ready to
come to the rescue.
Trustworthy
We are a reliable partner for any student. We prioritize academic integrity and
stick to the principles of academic honesty.
Approachable
Our academic experts are available 24/7, and all materials are forever free,
requiring no registration for access.
Voice and Tone
Clear and concise
Our communication is straightforward and to the point. We avoid unwanted complexities,
focusing on our readers and how to best fit their needs.
Friendly and positive
We are here to help, not judge or criticize. We respect, inform, and empower our
readers. We speak with empathy and warmth – like a person, not a machine.
Informative
We uphold an informed point of view, prioritizing guidance and education. All our
statements should be grounded in proof and truth.
Accessible
We work for everyone across cultures, generations, and languages. We prioritize
inclusion and accessibility in every sentence.
Visual Identity
We uphold an informed point of view, prioritizing guidance and education. All our statements should be grounded in proof and truth.
IvyPanda Logo
The IvyPanda logo should be used in its approved forms.
Main version
Shortened version
Logo Watchouts
Please avoid using the IvyPanda logo in any of the following examples.
Don’t place the logo against any background that doesn’t create contrast
Don’t change the logo color
Don’t stretch the logo in any direction
Don’t rotate or spin logo
Don’t change the original solid color with an outline
Don’t add any shadows
Color Palette
Main colors
White
#FFFFFF
Black
#1F2024
Tuscon Teal
#00766B
Aquatic
#00988A
Secondary colors
Smoke
#DCDDE0
Dove Gray
#EDEEF0
Rivers Edge
#9CD6D1
Ionic Sky
#CFE7E5
Accent colors
Deep Carrot
#EE7E4A
Tangerine
#FF9A44
Turmeric
#FFBE5C
Rose
#FC6076